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Selling a Horse Property?

In 2010, we realized that the majority of horse properties were not being marketed to people who saw the value not just in the home, but in the outbuildings, land quality, zoning, water, location, fencing and other improvements.  As horse people ourselves, we made the choice to help sellers market horse properties to horse people, bringing them their highest return on investment.

With decades of experience, real estate mastery and intimate knowledge of land, zoning, and water issues, we have honed the skill of specifically preparing our listings to highlight all facets important to your specific buyers.  At our expense, we extensively prepare and showcase your property through strategic staging, architectural photography, floor plan imagery, drone photography, video, drone video and virtual tours.

Depending on the property, we often present properties to potential buyers and their agents personally.  For larger parcels, we bring a 5-seater UTV to get buyers out onto the whole parcel.

Contact us today to learn why we are different and how we will get your property in front of the best buyer, in the shortest amount of time, leaving you with the highest net proceeds.

303-670-6393 or contact@themcwilliamsgroup.net

More thoughts on selling horse properties:

Unless you already own the farm of your dreams, chances are you’re going to end up selling your farm or buying another property in the future.  In many instances, horse farms are not market ready as they stand.  Unless your farm is more stallion show barn than working facility, it will most likely require some form of staging, updating or repair.

Your goal should be to make the property look as good as it can.  No one wants to buy a property that’s been neglected.  Deferred maintenance issues, fencing issues, poor ground management problems can all reflect negatively on your property.

In order to get the best value in the shortest amount of time, your property needs to stand above the rest.  You’ll want to repair fences, pick paddocks, keep aisles swept and stalls clean, and ensure that gates and barn and stall doors open and close smoothly.  Storage and tack rooms that are full of mice, debris and feed sacks, clean them out.

If it’s muddy, use extra care to prevent paddocks from becoming mud lots – that’s not the first impression you want to make on a buyer.  Early Spring is a good time to keep your horses off the grass as much as possible as it is beginning to come in for the season.  Manage your natural grass carefully as a green pasture paints a pretty picture.

While the equine facilities are the most important part of the property for horse people, don’t overlook the home and yard.  Many farms are purchased by a horsey wife and a non-horse husband (or vice versa).  The property has to please both.

To make the home as attractive as possible, it needs to be de-cluttered – that makes it look larger.  Kitchen countertops should be bare, closets purged and organized, and kids’ rooms tidied up.  In general, present a neat and clean house to the buyer.  A real estate agent can often make recommendations for specific updates and repairs as well.  Think of you as a buyer, too.  What would you expect to see?  Be objective and put yourself in a buyer’s shoes.

Early Spring through mid-Fall is the prime time for marketing real estate in our area.  So if you haven’t begun the process of getting your property on the market already, early in the year is a good time to begin.

Price is probably the most crucial factor in getting a property noticed and sold.  Studies show that it is very important to price a property correctly from the start.  Overpriced properties have trouble attracting the serious buyers who have done their homework and are educated on inventory and pricing conditions.  If your plan is to “start high” and reduce your price later, you may find that you have already lost the attention of the most serious buyers.  Statistically, properties priced according to the market sell for 2% more than properties that were priced high to begin with.

Because horse properties are so specialized, it can take some time to find the right buyer for your farm.  Don’t attempt to “game the market” by alternately putting your farm on the market and then taking it back off.  Leave your property on the market and wait patiently for your buyer.

Andrew 303-517-5056 andrew@mtnhomes4horses.com

Heather 303-638-0994  heather@mtnhomes4horses.com